The Press Release Is Dead. Long Live The Pitch!
“I just need a press release.” When someone says this, every fiber...
What Have You Been Prepping For?
Preparation. How much of it have you done or are you doing? ...
When It’s OK to Market After a Disaster
It’s been a terrible few weeks for the many people affected by...
Stage II Businesses Need Pro PR/Marketing
I always try to write blogs that will give my readers valuable...
3 Entrees to Add to Your Content Marketing Buffet
My apologies in advance; I wrote this while I was hungry. Like...
Put All Your Eggs in One Basket? With PR, Marketing Maybe You Should
It was one of the lessons many of us were taught at...
“It Won’t Happen To Us.” Oh, Really? The Case For A Crisis Plan
You see it in the news almost every day. . . A...
Is Social Media Improving or Destroying Your Personal Brand?
Along with developing and enhancing corporate and organizational brands, I’ve been doing...
Why PR Professionals Are Some of the Most Educated People on the Planet
This year, I became intimately informed about financial fraud and how it...
How To Lose 50% of Your Customers
In the 1990s, I owned a small golf equipment and apparel store...
